THE ART OF BUSINESS
And the business of design
Design is powerful.
Remember the infamous “hanging chads” of the 2000 election (though we’d all prefer not to)? Those fatal design flaws created absolute chaos. And it didn’t have to be that way.
More than just “making pretty things,” Great design transforms the way you do business.
Customers and users will remember you (and return) when they engage with smart, savvy, well-designed products that are a pleasure to use.
Think unboxing an Apple product. Think Instagram filters. Think of the buzz you create when folks grab your brochure at a trade show because it leaps out from nearby competitors. Think of the headaches saved (and revenue boosted!) when “Buy now” buttons are strategically placed instead of disconnected from the purchase or checkout flow.
It’s about being strategic, thoughtful, and customer-focused. And of course, it’s about execution—because beauty and business are not separate, but interwoven. When elevated, design becomes an art; and artful design elevates business.
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